Scale your brand without scaling ad spend

The fashion CMO’s guide to LTV strategies on Shopify Plus

75% of DTC brands are betting on subscriptions – but fashion is still playing catch-up.

The smartest fashion brands are pulling ahead by maximizing revenue from their existing customers. This free guide shares 5 high-impact strategies to boost LTV through smarter merchandising, recurring revenue models, and high-converting site experiences. Get your copy to learn:

Data-backed tactics for boosting product visibility and AOV
Recommended apps and tools to support retention and revenue
Real examples from top Shopify fashion brands using LTV to drive results

Get your free copy, no strings attached.

What you’ll learn

Fashion CMOs are under pressure to grow revenue—but the answer isn’t always more spend.

This guide shows you how to optimize the customers you already have.

Why retention is a system, not a single team’s job

How recurring revenue models like subscriptions and memberships are transforming LTV

Why small AOV lifts can compound into major growth

How to acquire customers who come back, not just click once

What analytics high-performing teams use to track and optimize LTV in real time

Why listen to us?

We help fashion and apparel brands on Shopify Plus turn their websites into growth engines.

At First&Third, we don’t just build beautiful sites—we build conversion-first experiences that increase revenue, improve retention, and maximize ROI on paid traffic.

We’ve worked with leading fashion and lifestyle brands to optimize LTV at every touchpoint—from landing page performance to product bundling and post-purchase flows. And now, we’re sharing what’s working.

Whether you’re launching a new offer, investing in paid media, or rethinking your tech stack—this guide will help you grow smarter.

Get your copy - no strings attached.

We created this guide to share what’s working for the best in the business. Whether you’re refining your site experience, optimizing merchandising strategies, or looking for the right tech stack, this guide will help you take your Shopify Plus store to the next level. We hope it helps, and we’d love to hear what you think.

We're a different kind of agency

With over 20 years of collective web development & engineering experience, we understand first-hand how difficult and frustrating it can be to launch and optimize an effective Shopify store that can keep up with the pace of the fashion commerce landscape today.

When you work with us, you’ll get a senior onshore team dedicated to your project from start to finish. We prioritize clear and consistent communication through Slack and email, hold weekly meetings to ensure alignment, and offer full transparency at every step. You’ll have direct access to our entire team, including tech leads, and can count on our responsiveness and commitment to getting the work done—efficiently and effectively.

We sweat the small stuff, so you don’t have to.