A must-read guide for CMOs, site merchandisers and digital leaders in fashion and apparel looking to improve conversions, AOV and customer loyalty.
In 2025, maximizing the bottom line – without constant developer support – is the name of the game, and we’ve rounded up our top tips and recommendations to help you optimize your Shopify Plus merchandising tactics.
The world of online fashion retail moves as fast as trends themselves. This playbook is designed to help senior decision-makers in luxury fashion and apparel brands navigate the complexities of merchandising on Shopify Plus, balancing brand prestige with sales growth.
Inside, you’ll find actionable insights, real-world examples, and expert-backed strategies to maximize conversions and average order value (AOV).
Learn how leading brands optimize product discovery, enhance category pages, and structure product recommendations to boost AOV.
No fluff—just straightforward, actionable tips to refine your homepage, improve product discovery, and streamline checkout for higher conversions.
Understand how to leverage AI, automation, and customer behavior insights to surface the right products at the right time.
We share the best tools (from our hands-on experience) that can supercharge your merchandising—no referral fees, just honest advice.
We specialize in helping high-end fashion brands on Shopify Plus transform their merchandising strategy into a revenue-driving engine. Our team works closely with CMOs, VPs of digital, and eCommerce leaders to implement scalable solutions that maximize every dollar invested.
We created this playbook to share what’s working for the best in the business. Whether you’re refining your site experience, optimizing merchandising strategies, or looking for the right tech stack, this guide will help you take your Shopify Plus store to the next level. We hope it helps, and we’d love to hear what you think.
With over 20 years of collective web development & engineering experience, we understand first-hand how difficult and frustrating it can be to launch and optimize an effective Shopify store that can keep up with the pace of the fashion commerce landscape today.
When you work with us, you’ll get a senior onshore team dedicated to your project from start to finish. We prioritize clear and consistent communication through Slack and email, hold weekly meetings to ensure alignment, and offer full transparency at every step. You’ll have direct access to our entire team, including tech leads, and can count on our responsiveness and commitment to getting the work done—efficiently and effectively.
We sweat the small stuff, so you don’t have to.