Spree at First&Third

Every sale counts

In the fashion world, your e-commerce platform needs to keep up with fast-moving trends and customer expectations. The Spree team at First&Third are seasoned Shopify Plus specialists dedicated to helping premium fashion brands create effective, conversion-driving websites.

With deep expertise in digital merchandising, custom development, and seamless platform migrations, we help you unlock the full potential of Shopify Plus for a site that scales with your brand. Our designers and developers don’t just build websites – they craft solutions tailored to your business goals, ensuring your brand stays ahead of trends and customer expectations.

We've happily helped

We know how to improve web sales and backend efficiency

Empower your team to boost conversions—without a developer.

We make it easy for your team to create compelling offers without relying on a developer for every update. With our tailored Shopify Plus solutions, you can drive higher sales and improve conversion rates, all while maintaining complete control over promotions.

Eliminate gaps between your website, inventory, and customer experience.

In fashion, “inventory is everything.” Our solutions ensure your website reflects the availability of every SKU, helping you merchandise what’s in stock and optimize your workflows from inventory management to customer experience. Streamline disconnected systems and reduce friction between your digital storefront and back-end operations.

Tired of cookie-cutter agencies?

Our clients know us as a business partner, not an order-taker. We take a strategic, tailored approach to every one of our Shopify projects, ensuring it meets your brand’s unique needs and goals.

A Shopify Plus Partner agency since 2018

What’s a Shopify Plus partner?

Don’t just take our word for it. As an official Shopify Plus Partner, Shopify has recognized the Spree team at First&Third for our technical expertise in Shopify Plus development. Plus partners are skilled in migration, custom builds, integrations, and optimizing Shopify businesses.

“The First&Third team has quickly become an invaluable extension of our Shopify Plus team. Their efficiency, productivity, expertise and solution oriented approach is second to none and highly valued by our entire organization. I am continually impressed with their work quality and professionalism. They make the vendor, agency relationship both easy and invaluable.”

“We’ve partnered with First&Third for the past 3 years – and the length of our partnership is a testament to the quality of their work and team. Everyone on their team has been attentive, responsive and extremely easy to work with. Our company’s needs are ever changing, and we’re usually on very aggressive schedules. Despite this, they have successfully tackled all of our Shopify Plus needs, including one-off custom requests. I highly recommend them without hesitation.”

“First&Third has been an important partner for us as we’ve expanded our DTC capabilities. They were able to quickly understand our backend and work with us to prioritize our projects based on timelines and ROI. They’re extremely responsive, offer sound strategic and tactical support, and are an absolute pleasure to work with. I’d highly recommend working with them!”

Spree knows how to build for engagement

The Spree team at First&Third blends focused Shopify Plus expertise with boutique agency capabilities to deliver stunning, effective e-commerce websites for fashion and apparel brands. We know what it takes to build your ideal digital storefront.

Visible inventory management

Connect customers with online and offline inventory to allow for local pickup where available.

Tailored product detail pages (PDP)

Improve buyer confidence with product-specific PDP formats and Customer Service options that are relevant to the specific product type.

Merchandising daily product updates

Automate collections and carousels to reflect breaking trends, promotions and restocks.

Prioritize available colorways

Display in-stock items first to capture impulse sales and reduce customer frustration when featured items are out of stock.

Improve product listing page (PLP) and product detail page (PDP) speed

Reduce cart abandonment, improve engagement and increase SEO rankings.

Custom integrations with 3rd party apps

Use off-the-shelf filtering and search tools as part of your Shopify store to help customers find what they need.

Fit predictor integration

Improve customer confidence and reduce return rates.

Tag management for merchandising

Drive urgency and interest with tags for pre-order items, back in stock, bestsellers and more.

Gift with purchase integration

Seamlessly promote and track GWP offers, increasing basket size and conversions while ensuring customers never miss out on key promotions.

Custom product bundling

make it easy for customers to purchase complementary products, helping retailers increase average order value

Book a stylist appointment (online or in-store)

Allow customers to easily schedule one-on-one styling appointments, both online and in-store, maximizing high-touch service opportunities and streamlining appointment coordination.

Custom netsuite integration

Sync financials, inventory, and customer data, eliminating operational inefficiencies and enabling smoother workflows across your e-commerce ecosystem.

Custom NCR integration

Connect in-store NCR point-of-sale systems with your e-commerce platform, ensuring accurate inventory management, synchronized sales tracking, and a unified customer experience across all sales channels.

Out of stock email capture/notifications

Implement automated email capture and notification systems that allow customers to sign up for restock alerts, helping you re-engage buyers and recover lost sales.

Conversion rate optimizations

We identify opportunities to optimize conversion rate and run a/b tests to continue to improve metrics.

Campaign & landing page development

Easily create templated landing pages to optimize your ad spend.

How we work

1 Make a plan

We take time to understand your business goals, timeline and budget to build a plan that will achieve all three.

2 Execute and deliver

It’s simple – you can rely on us to do what we say we’re going to do, on time, and do it right.

3 Celebrate, and optimize

Our work doesn’t end a launch. We support ongoing optimizations, upgrades and reporting to help you maximize your investment over time.

We're a different kind of agency

With over 20 years of collective web development & engineering experience, we understand first-hand how difficult and frustrating it can be to launch and maintain e-commerce platforms across the fast-moving fashion and apparel industry.

When you work with us, you’ll get a senior onshore team dedicated to your project from start to finish. We prioritize clear and consistent communication through Slack and email, hold weekly meetings to ensure alignment, and offer full transparency at every step. You’ll have direct access to our entire team, including tech leads, and can count on our responsiveness and commitment to getting the work done—efficiently and effectively.

We sweat the small stuff, so you don’t have to.