case study
When The Intercept found themselves hobbled by fragmented and outdated CMS tools, they turned to us for help. We managed a high-stakes migration and unified their infrastructure on a streamlined WordPress platform which has eliminated technical hurdles, simplified workflows for their editorial team, and paved the way for ongoing cost savings with custom-built tools.
We planned and executed a seamless migration three months ahead of schedule, ensuring no downtime for The Intercept’s critical publishing operations.
By consolidating their fragmented infrastructure, we empowered The Intercept’s editorial team to independently manage pages, articles, and media without developer support.
As part of our ongoing partnership, we are working on replacing their expensive SaaS paywall software with a custom in-house solution that meets their needs while saving significant costs.
TESTIMONIALS
“our redesign was a huge endeavor and getting that launched was a big step forward. We really appreciate your help getting this vision in place ahead of a critical time in the year and reaching this big milestone. It was very well received by our top investor!”
—Adam Rodriguez – Product Manager, Digital at Opte
TESTIMONIALS
“our redesign was a huge endeavor and getting that launched was a big step forward. We really appreciate your help getting this vision in place ahead of a critical time in the year and reaching this big milestone. It was very well received by our top investor!”
—Adam Rodriguez – Product Manager, Digital at Opte
The Intercept faced a daunting challenge: a fragmented and overly complex CMS architecture that slowed down their editorial processes and required developer intervention for even simple updates. Built on a mix of custom and headless WordPress systems with multiple microservices, the legacy setup was difficult to navigate and maintain—especially as the original developers were no longer available. With a tight deadline to migrate off their former parent company’s infrastructure, they needed a solution that retained their design and preserved all existing content while simplifying operations.
If that project wasn’t complex already, one of the biggest challenges for us came midway through the project when we received the request to expedite our timeline. Now, we were tasked with launching all sites by July, months ahead of the original multi-year plan.
We approached The Intercept’s challenges with a single mission: simplify and unify their infrastructure. Our team designed a single WordPress CMS that eliminated unnecessary complexities, preserved essential functionality, and empowered the editorial team with greater ease of use.
After a deep review of their existing network of CMS tools, microservices and manual workarounds, we charted a path to move to a single WordPress CMS, allowing us to drastically reduce maintenance overhead.
We carefully cataloged, migrated, and preserved a wide array of content, including unique editorial projects like special investigations and exclusive series. Historical micro apps were assessed, and essential ones were migrated while outdated assets were archived on simpler platforms.
We designed and delivered a unified CMS with intuitive templates, allowing The Intercept’s team to manage pages and series without developer support.
We’ve helped The Intercept achieve a simplified, sustainable CMS with a unified backend that enables their team to focus on journalism rather than technical maintenance. The result was a faster and smoother editorial process, reduced dependency on developers, and an agile system that could evolve alongside their needs.
The team can now independently update pages and manage content, reducing reliance on developers and speeding up publishing timelines.
The fully unified CMS has removed the complexities of their previous setup, creating a sustainable and scalable system.
By replacing expensive SaaS solutions with custom software, The Intercept has unlocked significant budget efficiencies.
CMS migration
Business strategy
Full-stack web development
Proactive partners
Dynamic content
Marketing analytics
A/B testing
Instrumentation and reporting
It’s simple — Recurrent knew that they could rely on us to do what we say we’re going to do, on time, and do it right.
