case study
Artek needed an on-brand, B2B sales-focused site that could grow with them. As a highly technical business that was scaling quickly, their existing site didn’t reflect their brand or support their long-term plans. They partnered with us to create a website that would keep pace with their growth.
Over 18 months, we worked together to transform their digital presence. We started with a basic Shopify build and evolved it into a fully custom Shopify Plus site with component-based architecture. We also developed bespoke bundle and wishlist tools, giving their team the ability to sell faster, smarter, and at scale.
“First & Third has helped us evolve and scale as a business, from early MVPs to developing an enterprise-ready, operationally-optimized website that we’re really proud of.” – Sam Reiser, Artek CEO
Developed bespoke functionality to simplify and streamline quoting, sales, and repurchasing for B2B clients.
Created a reusable, flexible design system that allows our clients to build new pages using the components we created, empowering them to manage ongoing site updates and content growth independently.
Consolidated DTC and B2B sites into a single platform, while delivering a brand-aligned visual overhaul.
TESTIMONIALS
“our redesign was a huge endeavor and getting that launched was a big step forward. We really appreciate your help getting this vision in place ahead of a critical time in the year and reaching this big milestone. It was very well received by our top investor!”
—Adam Rodriguez – Product Manager, Digital at Opte
TESTIMONIALS
“our redesign was a huge endeavor and getting that launched was a big step forward. We really appreciate your help getting this vision in place ahead of a critical time in the year and reaching this big milestone. It was very well received by our top investor!”
—Adam Rodriguez – Product Manager, Digital at Opte
Artek is a bootstrapped, founder-led business that provides off-grid electrical solutions for B2B clients—from RV and van upfitters to industrial installations. They’re one of a handful of premier Victron distributors in the U.S., with deep technical know-how and a clear roadmap for growth.
When they first came to First&Third, their original site was functioning – but didn’t reflect their brand or meet their growing operational needs.
They needed a strategic digital partner who could evolve with them: delivering quick wins at first, but building toward a scalable, polished experience over time. To help their relatively small team create a manageable path to optimize efficiency, we worked with them to prioritize their needs into four focus areas:
1 – Automate sales orders through a Shopify build – establishing a reliable foundation for e-commerce growth.
2 – Deliver custom B2B sales tools to streamline deals with bundles and wishlists – simplifying high-volume purchasing for key customers.
3 – Empower the internal team with self-managed components – reducing reliance on external development.
4 – Strengthen brand consistency across every touchpoint – ensuring the digital experience felt distinctly their own.
We approached Artek’s site in phases, evolving the platform as the business matured.
Behind the scenes, everything was built with Shopify Plus functionality in mind, enabling B2B-specific features like customer-specific catalogs and payment terms.
We delivered a fully functional Shopify Plus MVP across two stores that spoke to unique audiences – one for B2B and one for Direct-to-Consumer – to streamline operations, reduce manual order handling, and introduce wishlist and bundle functionality tailored to how Artek sells to clients.
Today, Artek finally has the website they’ve envisioned for over 18 months – one that reflects their expertise, supports their team, and aligns with the future of their business. The custom wishlist and bundle tools have become key sales enablers, making it easier to scope, sell, and re-sell complex off-grid packages. The founders remain highly engaged and deeply satisfied. As a team that always knew exactly what they needed, Artek found in First&Third a partner that could flex: delivering both fast iteration and long-term thinking. Together, we’ve laid the digital foundation for their next chapter of growth.
You can see their new site here.
“We need highly specific customized features, and First & Third’s strategic, collaborative approach delivered exactly what we wanted.”
Sam Reiser, Artek CEO
Full scale design
Full-stack web development
Strategy workshops
Custom scripts and apps
We act as strategic partners to our clients, and with Artek, our focus was working with them to streamline their workflows while hitting aggressive launch timelines.
It’s simple — Artek knew that they could rely on us to do what we say we’re going to do, on time, and do it right.
