First&Third takes a collaborative approach with our clients and their teams. We were involved at the beginning of this project helping with strategy and providing UX input for the page designs. We ran collaborative workshops with the key stakeholders of the Opte team, set up weekly meetings to track project status, and communicated through Slack. See some of the work that we did below.

UX Improvements
We collaborated with the design team to provide UX feedback on simplifying product customization and ordering. Customers could more clearly see what was offered, the price and add it to the cart.

Clearer features and benefits
Through user research and interviews, we found what mattered most to customers and highlighted the most impactful features. Customers could then understand what the device had to offer and how it could help them personally.

Optimized image sizes and improved site speed
Showing how the device worked and the results it gave was critical to telling their story, but big beautiful images can slow websites down without proper coding. And slower sites have shown to drastically lower conversion rates on ecommerce sites. So we built a system to optimize their images for speed, without losing their impact and detail.

Added custom analytics tracking
The Opte team needed more information on what was resonating with customers and what wasn’t. We implemented custom analytics tracking and deeper Google Analytics features to more closely track their customer’s journey on the site. We could then pinpoint what was working and where in the funnel customers were dropping off.