cookie policy
Last updated July 23, 2026This Cookie Policy explains how First And Third, Inc. (“First & Third,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit firstandthird.com.We use these technologies to operate our website, understand how it is used, measure campaign performance, remember advertising attribution, support forms and scheduling, and identify business visitors and organizations that may be interested in our services.We do not sell personal information or use cookies for cross-context behavioral advertising. We disclose information to service providers that help us operate, analyze, and measure the website as described below.This policy reflects the cookies and similar technologies known to us as of the date above. Providers may change their technologies, cookie names, or retention periods from time to time.
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1. what are cookies and similar technologies?
In Short: Cookies and related technologies help websites remember information and understand how visitors interact with them.
Cookies are small text files stored by your browser. They may be set by the website you are visiting (“first-party cookies”) or by another service whose technology appears on that website (“third-party cookies”). Session cookies generally expire when you close your browser. Persistent cookies remain until their stated expiration date or until you delete them.
We and our service providers may also use pixels, tags, local storage, scripts, device or browser identifiers, and similar technologies. In this policy, we refer to these technologies together as “cookies.”
Cookies are small text files stored by your browser. They may be set by the website you are visiting (“first-party cookies”) or by another service whose technology appears on that website (“third-party cookies”). Session cookies generally expire when you close your browser. Persistent cookies remain until their stated expiration date or until you delete them.
We and our service providers may also use pixels, tags, local storage, scripts, device or browser identifiers, and similar technologies. In this policy, we refer to these technologies together as “cookies.”
2. how do we use cookies?
In Short: We use cookies for website operation, analytics, campaign measurement, attribution, forms, scheduling, and business visitor identification.
We use cookies to:
• keep the website and embedded services working securely;
• understand visits, page usage, traffic sources, and website performance;
• measure whether our advertising campaigns lead to website visits and contact-form submissions;
• remember the first advertising click and campaign associated with a visitor for up to 90 days, so that information can be connected with a later HubSpot form submission;
• operate HubSpot forms and Calendly scheduling experiences; and
• use RB2B to identify business visitors and the companies or organizations associated with website visits, and to understand interest in our services.
Our first-party attribution cookies may store advertising click identifiers and campaign metadata. When a visitor later submits a contact form, those values may be associated with the information the visitor provides in HubSpot. The attribution cookies themselves are not intended to store a visitor’s name, email address, or telephone number.
RB2B cookies may contain identifiers that RB2B uses with other information to identify a business visitor or the visitor’s company. The professional identity and business contact information returned by RB2B may be associated with website activity in our business systems.
We use cookies to:
• keep the website and embedded services working securely;
• understand visits, page usage, traffic sources, and website performance;
• measure whether our advertising campaigns lead to website visits and contact-form submissions;
• remember the first advertising click and campaign associated with a visitor for up to 90 days, so that information can be connected with a later HubSpot form submission;
• operate HubSpot forms and Calendly scheduling experiences; and
• use RB2B to identify business visitors and the companies or organizations associated with website visits, and to understand interest in our services.
Our first-party attribution cookies may store advertising click identifiers and campaign metadata. When a visitor later submits a contact form, those values may be associated with the information the visitor provides in HubSpot. The attribution cookies themselves are not intended to store a visitor’s name, email address, or telephone number.
RB2B cookies may contain identifiers that RB2B uses with other information to identify a business visitor or the visitor’s company. The professional identity and business contact information returned by RB2B may be associated with website activity in our business systems.
3. what categories do we use?
Necessary and functional cookies. These support security, traffic management, forms, scheduling, session continuity, and other website features.
Analytics cookies. These help us understand website traffic, usage, and performance in aggregate.
Attribution and measurement cookies. These help us understand which advertisements and campaigns produce website visits, form submissions, and other conversions. We use them for campaign measurement, not cross-context behavioral advertising.
Business visitor-identification cookies. RB2B uses these cookies to recognize returning visits, maintain sessions, preserve referral information, and identify business visitors and their associated organizations.
Analytics cookies. These help us understand website traffic, usage, and performance in aggregate.
Attribution and measurement cookies. These help us understand which advertisements and campaigns produce website visits, form submissions, and other conversions. We use them for campaign measurement, not cross-context behavioral advertising.
Business visitor-identification cookies. RB2B uses these cookies to recognize returning visits, maintain sessions, preserve referral information, and identify business visitors and their associated organizations.
4. detailed cookie inventory
The table below lists the cookies and similar technologies we currently know are used or may be used on our website. A wildcard such as
* means that part of the cookie name may vary by account, container, page, or identifier.| Cookie or technology | Provider | Purpose | Typical duration |
|---|---|---|---|
ft_ft_* | First & Third | Stores Google Ads click identifiers and campaign metadata so an advertising visit can be connected with a later HubSpot form submission. | 90 days |
_ga | Google Analytics | Distinguishes visitors for website analytics. | Up to 2 years |
_ga_* | Google Analytics | Maintains session state for a Google Analytics property. | Up to 2 years |
_gcl_au, _gcl_aw | Google Ads | Measures advertising interactions and attributes conversions to Google Ads. | Up to 90 days |
test_cookie | Google / DoubleClick | Checks whether the browser accepts cookies. | Up to 1 day |
bcookie, bscookie | Browser identification, platform security, diagnostics, and measurement support. | Up to 1 year | |
lidc | Supports LinkedIn data-center selection. | 24 hours | |
li_gc, li_mc | Stores or enforces LinkedIn guest cookie preferences. | Up to 6 months | |
AnalyticsSyncHistory, lms_analytics | Supports Insight Tag analytics and campaign measurement. | Up to 30 days | |
li_fat_id | Provides an indirect identifier for conversion tracking and analytics. | Up to 30 days | |
li_giant | Provides a group-level indirect identifier for conversion measurement. | Up to 7 days | |
ln_or | LinkedIn / Oribi | Determines whether LinkedIn analytics can operate on the website. | Up to 1 day |
_reb2bgeo | RB2B | Supports location-based business visitor and company identification and matching. | 20 days |
_reb2bloaded | RB2B | Prevents duplicate execution of the RB2B script. | 1 second |
_reb2bref | RB2B | Stores the referring URL for visit attribution. | 15 days |
_reb2sessionID | RB2B | Maintains an active RB2B session. | 30 minutes |
_reb2buid | RB2B | Recognizes a returning browser for business visitor and company identification. | 360 days |
_reb2bfxf, _reb2btd, _reb2bli | RB2B | Supports RB2B’s internal identification framework, resolution, and record linkage. | Up to 1 month |
_reb2bresolve | RB2B | Temporarily stores data pending company resolution. | 2 days |
_reb2butk | RB2B | Supports long-term, cross-session visitor recognition. | Up to 1 year |
lidid and related liadm.com technologies | LiveIntent, supporting RB2B | Supports the identity and matching technology used by RB2B. | Vendor controlled; persistent |
__cf_bm | HubSpot / Cloudflare | Provides bot protection for HubSpot-hosted services. | 30 minutes |
__cfruid, __cfuvid | HubSpot / Cloudflare | Supports rate limiting, security, and traffic management. | Session |
__hstc | HubSpot | Tracks visits and sessions when HubSpot tracking is active. | Up to 6 months |
hubspotutk | HubSpot | Represents a visitor with an opaque identifier and may be passed with a form submission to help deduplicate contacts. | Up to 6 months |
__hssc | HubSpot | Tracks the current HubSpot session and page-view count. | 30 minutes |
__hssrc | HubSpot | Determines whether the visitor has restarted their browser. | Session |
| Calendly cookies and local storage | Calendly | Operates embedded scheduling, preserves booking-session state, provides security, and remembers Calendly preferences. | Session or persistent; varies by Calendly and visitor preference |
5. which service providers do we use?
Google Analytics and Google Ads. We use Google Analytics to understand website traffic and Google Ads to measure campaign and conversion performance. Learn more in Google’s explanation of how it uses information from sites that use its services.
LinkedIn Insight. We use the LinkedIn Insight Tag for analytics and campaign measurement. LinkedIn may set cookies on our site and process information according to its Cookie Policy.
RB2B. We use RB2B for person-level and company-level business visitor identification. RB2B uses first-party cookies and supporting technology from providers such as LiveIntent to recognize visits and associate website activity with business visitors and their organizations. RB2B may provide us with professional identity and business contact information associated with a visit.
HubSpot. We use HubSpot to display contact forms, receive form submissions, maintain attribution information, and manage customer and prospect relationships.
Calendly. We use Calendly on scheduling pages so visitors can view availability and book meetings. Calendly’s embedded service may use cookies and local storage according to its Privacy Notice.
These providers control their own technologies and may update them independently. Links to third-party policies are provided for convenience, and those policies govern the providers’ own processing.
LinkedIn Insight. We use the LinkedIn Insight Tag for analytics and campaign measurement. LinkedIn may set cookies on our site and process information according to its Cookie Policy.
RB2B. We use RB2B for person-level and company-level business visitor identification. RB2B uses first-party cookies and supporting technology from providers such as LiveIntent to recognize visits and associate website activity with business visitors and their organizations. RB2B may provide us with professional identity and business contact information associated with a visit.
HubSpot. We use HubSpot to display contact forms, receive form submissions, maintain attribution information, and manage customer and prospect relationships.
Calendly. We use Calendly on scheduling pages so visitors can view availability and book meetings. Calendly’s embedded service may use cookies and local storage according to its Privacy Notice.
These providers control their own technologies and may update them independently. Links to third-party policies are provided for convenience, and those policies govern the providers’ own processing.
6. how can you manage cookies?
In Short: This page is informational and does not itself change or block cookies. You can use your browser and provider controls.
Most browsers let you review, block, or delete cookies through their privacy settings. Blocking cookies may prevent forms, scheduling, analytics, attribution, or business visitor-identification features from working as intended. Instructions are available for Chrome, Safari, Firefox, and Microsoft Edge.
You may also use the following provider controls:
• Google Analytics opt-out browser add-on
• Google My Ad Center
• LinkedIn cookie preference instructions
• RB2B / Retention.com database opt-out
• Calendly’s “Cookie Settings” or “Your Privacy Choices” controls when they are presented within Calendly’s service.
Deleting cookies generally affects only the browser and device where you make the change. You may need to repeat your choices on other browsers or devices.
Most browsers let you review, block, or delete cookies through their privacy settings. Blocking cookies may prevent forms, scheduling, analytics, attribution, or business visitor-identification features from working as intended. Instructions are available for Chrome, Safari, Firefox, and Microsoft Edge.
You may also use the following provider controls:
• Google Analytics opt-out browser add-on
• Google My Ad Center
• LinkedIn cookie preference instructions
• RB2B / Retention.com database opt-out
• Calendly’s “Cookie Settings” or “Your Privacy Choices” controls when they are presented within Calendly’s service.
Deleting cookies generally affects only the browser and device where you make the change. You may need to repeat your choices on other browsers or devices.
7. information for international visitors
Privacy and cookie laws differ by country and region. Depending on where you live, you may have rights to receive information about cookies, object to or restrict processing, withdraw consent where processing is based on consent, or request access to or deletion of personal information.
This Cookie Policy is intended for visitors worldwide, but it does not replace rights provided by applicable law. To exercise a privacy right, contact us using the information below or use the request method described in our Privacy Policy.
This Cookie Policy is intended for visitors worldwide, but it does not replace rights provided by applicable law. To exercise a privacy right, contact us using the information below or use the request method described in our Privacy Policy.
8. do we update this policy?
We may update this Cookie Policy when our website, service providers, cookies, legal requirements, or business practices change. The “Last updated” date at the top of this page indicates when this policy was most recently revised. We encourage you to review this page periodically.
9. how can you contact us?
If you have questions or comments about this Cookie Policy, you may email us at privacy@firstandthird.com or contact us by post at:
First And Third, Inc.
318 Avenue I #471
Redondo Beach, CA 90277
First And Third, Inc.
318 Avenue I #471
Redondo Beach, CA 90277