Proof at First&Third

The WordPress agency partner powering successful media and newsroom migrations

Why do more than 60% of CMS-powered websites rely on WordPress?

It’s cost-effective, user-friendly, and endlessly customizable, thanks to its robust library of tools and plugins. For media organizations, migrating to WordPress is a smart business move that helps save time and money in custom development and licensing fees.

 

Whether you’re moving from a legacy CMS, a custom-built system, or juggling multiple platforms, we’ve seen it all. The Proof team at First&Third specializes in helping media companies and newsrooms streamline their tech stack, fully unlock WordPress’s potential, and implement tailored solutions that boost efficiency, security, and revenue.

We've happily helped

We know how to improve engagement and backend efficiency

A site that flies.

Get all your Core Web Vitals into the green, simplify your tech stack and have a site that will grow with your ever changing business.

Empower your editorial team to create engaging content—without a developer.

We equip your team with the tools they need to produce rich, engaging content autonomously. Our tailored WordPress solutions let editorial teams craft dynamic stories and interactive features without waiting on development, so you can keep your audience engaged and growing.

Boost site experience to maximize ad revenue and subscriptions.

A well-designed site keeps readers hooked and encourages deeper exploration. We help you maintain a visually engaging and up-to-date site that highlights recommended content, drives deeper page views, and maximizes your monetization efforts.

A WordPress VIP partner since 2021

What’s a WordPress VIP partner?

Working closely with the WordPress VIP team, agency partners are recognized for developing beautiful and engaging WordPress websites for enterprise customers. As a VIP Agency, you’ll benefit from Proof at First&Third’s specific expertise in implementing and developing content hubs on WordPress and know that your site will be both high quality and built to last.

Proof knows how to build for engagement

The Proof team at First&Third blends focused WordPress expertise with boutique agency capabilities to deliver engaging and effective content experiences.

Business strategy

We partner with our clients to ensure their WordPress projects deliver against business goals and performance KPIs.

Proactive partners

We’re not order takers - we’re critical thinkers who are constantly thinking of ways to help improve your business.

UI/UX design

We ensure your user experience is maximized across channels, platforms and devices to deliver optimized engagement and conversion.

Full stack web development

With frontend and backend engineering experts, we can develop custom functionality to enhance the WordPress feature set.

WordPress multisite

We are well-versed in working with WordPress Multisite to manage multiple brands in one instance. .

Component-led toolkit

Create pages and interactive content without a development team.

Custom design

Our design team can implement your brand’s unique design language to maximize brand recognition and consistency.

Dynamic content

Customize page content to deliver personalized results based on audience rules.

Plugin development

Our engineering team can select and create custom plugins to tailor your WordPress experience.

Marketing analytics

We are experts at implementing custom tracking functionality to enhance your users’ experience and maximize your advertising spend.

Theme development

Our design team develops custom themes to ensure brand consistency and durability for years to come.

Globalization

We support multinational news and content platforms with automated translation, localization, and currency exchange requirements for locally-relevant experiences.

A/B testing

Our engineering team can implement a/b testing solutions to provide you with insights on how to drive engagement.

User testing

We help brands to level up their user experience by advising and conducting user testing.

Instrumentation and reporting

We provide support for collecting data about user behavior and visualizing it in a way that's easy for your team to digest and act on.

How we work

1

Discovery

We understand your business goals by asking a LOT of questions to make sure that we design and build the right thing, the first time.

2

Communicate, execute and deliver

It’s simple – you can rely on us to do what we say we’re going to do, on time, and do it right.

3

Celebrate, and optimize

Our work doesn’t end when we launch a feature. We support ongoing optimizations, upgrades and reporting to help you maximize your investment over time.

We're a different kind of agency

Max F+T developer

With over 20 years of collective web development & engineering experience, we understand first-hand how difficult and frustrating it can be to launch and maintain an engaging content site that can keep up with the breakneck pace of today’s media world.

When you work with us, you’ll get a senior onshore team dedicated to your project from start to finish. We prioritize clear and consistent communication through Slack and email, hold weekly meetings to ensure alignment, and offer full transparency at every step. You’ll have direct access to our entire team, including tech leads, and can count on our responsiveness and commitment to getting the work done—efficiently and effectively.

We sweat the small stuff, so you don’t have to.

Need help with a project?